How to develop a market and build a successful business

Overview

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"90% of companies struggle with their go-to-market strategies and their Return on Innovation".

The book aspires to fill a gap in the existing innovation and strategic marketing literature by providing new insights, practical frameworks, diagnostics, strategies and tactics helpful for entrepreneurs managers, investors, students, the venture community and policy makers.

The research indicates that capabilities make a difference and that organisations do not have to aim for ‘excellence’ in all capabilities and have to de-average. Dominant market and business development capabilities required to succeed have been identified. Moreover, a new lead framework provides guidance as a compass with eight lead elements.

The research indicates that capabilities make a difference and that organisations do not have to aim for ‘excellence’ in all capabilities and have to de-average. Dominant market and business development capabilities required to succeed have been identified. Moreover, a new lead framework provides guidance as a compass with eight lead elements.

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